Trusted by 500+ appointment-based businesses

Fill every slot.End no-shows forever.

The SMS reminder platform built for appointment-based businesses — dental practices, vet clinics, salons, medical offices, trades, and every professional who refuses to let empty slots and missed revenue become the cost of doing business.

No credit card required10-minute setupCancel anytime
9:41
MR

MR Plumbing

+1 (555) 247-8823

Hi Jane! Reminder: your drain cleaning is tomorrow Thu, 2:00 PM. Reply YES to confirm or NO to reschedule. — Mike @ MR Plumbing
10:32 AM
YES
10:34 AM
Confirmed ✓ See you tomorrow at 2 PM. Reply STOP to opt out anytime.
10:34 AM

Appointment confirmed

2 seconds ago

This week

47 / 48

98% confirmed
4.9on Google (87)
4.8on Capterra (42)
4.9on G2 (56)
Rated #1 for appointment reminders
The hidden cost of no-shows

Every empty slot is lost revenue you never recover.

The average appointment-based business loses 15–20% of bookings to no-shows. That's money walking out the door every single week — and it's entirely preventable with a two-minute text.

$3,600+

Lost per month

From missed appointments alone at an average $180 ticket.

15–20%

Average no-show rate

Without automated reminders, industry-wide.

10+ hrs/wk

Wasted manually

Front-desk time on reminder calls that never connect.

Your command center

One dashboard. Every appointment. Total control.

See confirmations, track replies, handle cancellations, and measure ROI — all from a single clean workspace built for speed, not feature checklists.

Dashboard

Mon, Jan 13 · All systems operational

Appointments

127

+12% vs last week

Confirmed

94%

+3pts vs last week

SMS sent

284

−8% vs last week

Revenue saved

$4,280

+22% vs last week

Today's appointments

12 scheduled
9:00 AM

Jane Doe

Drain cleaning

confirmed
10:30 AM

Robert Chen

Water heater repair

confirmed
1:00 PM

Linda Park

Leak diagnostic

pending
3:30 PM

Marco Alvarez

Pipe installation

confirmed
Features

Everything you need, nothing you don't.

A complete appointment reminder system that runs on autopilot, so you can focus on the work that actually pays.

Automated SMS reminders

Scheduled texts land 24 hours, 2 hours, or whenever you choose before the appointment. No manual effort, no missed messages.

Two-way conversations

Customers reply YES to confirm, NO to cancel, or ask questions. Everything surfaces in your dashboard in real time.

Smart confirmations

Know exactly who's showing up. Confirmed appointments are highlighted so you can plan your day with confidence.

Customer management

Contacts, appointment history, consent status, notes, and tags — all organized in one clean workspace.

Follow-up messages

Automatic post-appointment follow-ups for feedback, rebooking, or a simple thank-you. Build repeat revenue on autopilot.

Fully compliant

TCPA- and CTIA-compliant out of the box. Consent tracking, opt-outs, and quiet hours all handled automatically.

Analytics dashboard

Confirmation rates, no-show trends, SMS usage, and revenue impact — at a glance, every week.

Custom templates

Personalize every message with name, service, date, and time variables. Sounds like you, not like a robot.

10-minute setup

Sign up, configure, start sending. No engineering skills required. No integration hell.

How it works

Up and running in three steps.

No technical setup. No drawn-out onboarding. No training calls.

01

Sign up and configure your business

Create your account, enter your business details, and customize your reminder timing and message templates. Takes about ten minutes.

Settings · Reminders
Business nameMR Plumbing
Default reminder time24 hours before
Confirmation requiredYes — ask for YES
Quiet hours9 PM – 8 AM (local)
02

Add customers and schedule appointments

Add customers manually, import a CSV, or connect your calendar. Set the service type, date, and time — that's it.

This week

12 scheduled
9:00 AM

Jane Doe

Drain cleaning

Mon 13
1:00 PM

Robert Chen

Water heater

Mon 13
10:30 AM

Linda Park

Leak diagnostic

Tue 14
2:00 PM

Marco Alvarez

Pipe install

Wed 15
03

Reminders go out automatically

SMS reminders fire before each appointment. Customers reply YES to confirm or STOP to opt out. You see every reply live in your dashboard.

Reminder sent

To: Jane Doe · 10:32 AM

Hi Jane! Reminder: your drain cleaning is tomorrow Thu, 2:00 PM. Reply YES to confirm. — Mike @ MR Plumbing
Delivered · Confirmed in 2 minutes
Customer stories

Built for operators. Loved by their front desk.

Real results from real businesses running on ApptSecure.

No-shows dropped from eight a week to one — sometimes zero. ROI was obvious in the first month. Wish I'd found this two years ago.
MR

Mike Reyes

Owner · MR Plumbing · Phoenix, AZ

−87% no-shows
My front desk used to spend two hours a day on reminder calls. Now it's all automatic and our confirmation rate went from 60% to over 90%.
SK

Sarah Klein

Operations Manager · Elite HVAC · Denver, CO

+30pts confirmations
Dead simple to set up. Customers love getting a text instead of a phone call. I can finally trust my schedule again.
JT

James Torres

Owner · Precision Electric · Austin, TX

10hrs saved/week
Pricing

Simple, honest pricing.

Start free with 20 SMS included — no credit card required. Upgrade to a paid plan only when you need more. Cancel anytime.

Starter

Everything a solo operator needs to start confirming appointments.

$29/month

Billed monthly. Cancel anytime.

  • Up to 50 customers
  • 250 SMS / month included
  • Automated reminders
  • Two-way SMS conversations
  • Customer management
  • Email support
Start free
Most popular

Professional

Most chosen. For growing businesses that need more power.

$49/month

Billed monthly. Cancel anytime.

  • Up to 500 customers
  • 2,000 SMS / month included
  • Everything in Starter
  • Custom reminder templates
  • Automated follow-ups
  • Analytics dashboard
  • Priority support
Start free

Business

For established operations with high appointment volume.

$99/month

Billed monthly. Cancel anytime.

  • Unlimited customers
  • 7,500 SMS / month included
  • Everything in Professional
  • Multiple phone numbers
  • Advanced analytics
  • API access
  • Dedicated account manager
Start free

Each plan includes a monthly SMS allowance. Additional messages beyond your plan limit are billed at $0.03 per SMS. Overages appear on your next statement. Monitor your usage in real time from your dashboard. Terms.

30-day money-back guarantee

Not satisfied in your first month? Full refund, no questions asked.

Enterprise-grade trust, from day one

TCPA & CTIA compliant
256-bit TLS encryption
A2P 10DLC registered
99.9% uptime SLA
SOC 2 aligned infrastructure
FAQ

Questions? We have answers.

Do I need my own Twilio account?
No. SMS is fully included and managed through ApptSecure. Messages are sent from our registered, A2P-10DLC-compliant numbers — no technical setup on your end.
What happens if I exceed my monthly SMS limit?
Messages are never blocked. Beyond your plan allowance, additional messages bill at $0.03 per SMS and appear on your next statement. You can track usage in real time from the dashboard.
Is there a contract or long-term commitment?
No. Every plan is month-to-month. Cancel anytime from your settings. We also back every plan with a 30-day money-back guarantee.
How do customers opt out of reminders?
Customers can reply STOP to any message to immediately opt out — this is handled automatically and tracked in your dashboard. We are fully TCPA and CTIA compliant.
Can I customize the reminder messages?
Yes. Every template supports variables like customer name, service type, date, and time. You can maintain multiple templates and switch between them per appointment type.
How quickly can I get started?
Most businesses are live in under ten minutes. Sign up, enter business info, add a customer, schedule an appointment — reminders start going out automatically.
Does it integrate with my calendar or CRM?
Yes — calendar imports via CSV today, and direct integrations with popular scheduling tools are rolling out. Contact us if you need a specific one prioritized.

Still have questions? Email our team →

Stop losing money to no-shows today.

Join hundreds of appointment-based businesses running on ApptSecure. Set up in under ten minutes. No credit card required.

30-day money-back guarantee · Cancel anytime